On December 8, the Global Youth Coalition for Road Safety launched a global awareness campaign called “Lockdown for Youth”. 2020 has been an extremely challenging year with the coronavirus pandemic, but amidst this, young leaders have joined together to call for another type of ‘lockdown’, this time not about COVID-19.
The campaign shows young people calling for a mandatory lockdown because they don’t feel safe going out. While viewers immediately think that it was referring to COVID-19 and the countless lockdowns around the world, young people leaders were actually using the opportunity to raise awareness about another cause; road crashes. They were not actually calling for a lockdown, but rather calling for youth voices, global and local action and a seat at the table to fight this public health concern.