NO TE DISTRAIGAS

BY Ezzie Naidich FROM ARGENTINA

Inspired by a Youth Consultation, Ezzi and her team designed and proposed #NoTeDistraigas (“Don’t Get Distracted”), a campaign focused on raising awareness about the dangers of distracted driving. Recognising that phone use among drivers had risen significantly during the pandemic, the team worked to advocate for stricter government enforcement against mobile device use while driving.

#NoTeDistraigas was an awareness and agenda-setting campaign that centered on three main actions: creating four short social media videos to be shared by local influencers, hosting a "distractions game" in public spaces, and engaging with Buenos Aires policymakers to push for tighter regulations. Through monthly activities and webinars, the project aimed to fill a gap in road safety, with the team believing their efforts could ultimately help save lives.

ABOUT THE PROJECT LEAD

Ezzi Naidich is a 25 years old International Relations graduate and advocate for safer cities.

As the Road Safety Coordinator in Asociación MiNU, she has led various road safety advocacy and traffic education projects, including the campaign #Don'tGetDistracted and VIA Program.

Since 2023, she has been a Regional Leader for Latin America in the Global Youth Coalition and the reference point for the recently created Argentinian Safe Mobility Coalition.

She believes that youth, powered by creativity and diversity, have the tools and ideas to make a safer, sustainable, and inclusive world.

IMPACT SNAPSHOTS

• Generated strong digital engagement by securing over 15,800 views across Twitter and Instagram through a strategic social media campaign co-produced with a youth media non-profit.

• Established direct political channels with the Buenos Aires City Legislature, resulting in an invitation to present to the Transit and Transportation Commission and a resolution project to declare the campaign of social interest.

• Secured high-profile public exposure by deploying the "Distractions Game" at a major government-hosted event, connecting with the Secretary of Transport, and obtaining a seven-minute national TV news interview.

ABOUT THE LEAD ORGANISATION

MINU Civil Association

MINU Civil Association is a non-profit, non-governmental organization dedicated to developing programs that promote the inclusiveness and participation of youth in society. The Education and Road Safety thematic area has the promotion of the role of youth in the betterment of road safety as its core mission.

Since 2011, they have partnered with other NGOs, enterprises and government agencies to implement educational projects for the youth and youth-driven campaigns for the public.