PEDALEA SEGURO
BY Jeffrey Leandro
The "PEDALEA SEGURO" project aims to revolutionise Lima, Peru's urban landscape by promoting cycling as a safe, efficient, and preferred mode of transportation.
Addressing the challenges of a low cycling rate (only 4.6% in 2023) and poor cycling infrastructure characterised by unsafe and disconnected bike lanes, the project proposes critical policy changes. These include improving cycling infrastructure with safe and segregated bike lanes, conducting public awareness and education campaigns to highlight the benefits of cycling and improve road safety awareness, forming partnerships for funding and infrastructure support, and utilising data-driven approaches for urban planning and infrastructure development.
The project's objectives are to create a comprehensive database for the city's bike lanes, partner with a local government to implement a connectivity or segregation bike lane project, and establish partnerships with local businesses to install bike parks.
Photo from DECISIO https://decisio.nl/en/bicycle-use-in-lima-peru/
ABOUT THE PROJECT LEAD
Jeffrey is a passionate environmental advocate and biologist, serving as the leader of the "PEDALEA SEGURO" initiative through Red por la Convivencia Vial and Conservamos por Naturaleza SPDA.
His career is dedicated to promoting sustainable mobility and improving road safety, particularly in urban settings. Driven by the vision of transforming cities into safer, more accessible, and environmentally friendly communities, Jeffrey work tirelessly to advocate for better cycling infrastructure. His mission is to develop secure, interconnected urban spaces that prioritize well-being and environmental stewardship, reflecting my dedication to a safer, more sustainable future for our communities
”My journey into activism is profoundly personal, sparked by a devastating road incident that took the life of my girlfriend, Cecilia Melgar, while she was riding her bicycle. This heartbreaking experience was a turning point, compelling me to use my grief as a catalyst for change. “
project updates
Launch of Lima's Cycling Infrastructure Dashboard: To provide evidence-based insights for infrastructure improvements, Pedalea Seguro consolidated five databases covering over 350 km of bike lanes, creating an interactive ArcGIS dashboard with thematic maps, graphics, and updated information. Published on redporlaconvivenciavial.com, the tool also includes a database of public and private bike parking racks, mapped across 50 establishments with youth involvement in data collection and updates. This resource equips local authorities and communities with actionable data to enhance safe cycling routes.
Advocacy Campaigns and Government Partnerships: Pedalea Seguro mobilised community advocacy through critical mass rides, gathering over 500 participants and collecting 1,302 petition signatures to demand bike lanes in high-risk districts like Comas. These efforts, supported by cultural organisations and national media coverage, led to commitments from three district governments—Metropolitan Lima, Pueblo Libre, and Jesús María—to implement interconnected or segregated bike lanes. Additionally, in alliance with Lima Cómo Vamos and Conservamos por Naturaleza, the project established the Cecilia Melgar Award to recognise contributions to pedestrian and cyclist-friendly cities, fostering ongoing partnerships and youth inclusion in urban planning. Learn more about the award.
Private Sector Alliances and Bike Parking Enhancements: Collaborating with 50 local businesses, Pedalea Seguro implemented or improved 50 adequate bicycle parking spots across Lima. The initiative introduced the "Bike Friendly Partner Seal" to certify and promote these establishments via social media campaigns, raising public awareness and encouraging user visibility. This public-private collaboration strengthens cycling infrastructure, promotes sustainable mobility, and demonstrates positive community response to youth-led efforts.
project gallery
