Clean India project results in road safety awareness graffiti in the city
For her local actions project, Shagun Sharma and her team from Vrikshit Foundation are looking to implement comprehensive youth-led projects that merge road safety and art as a way to campaign and advocate for proper waste management, climate action, and road safety.
At its current phase, Shagun, her team, and multiple youth partners have come together to clean identified high-risk locations in India. These areas are often used as improper trash dumping sites and are usually part of roads and small highways in the city.
The project has mobilized 220 young people in cleaning areas and applied creative road safety interventions to raise awareness on important mobility issues such as drunk driving, maintaining vehicle distance, distracted driving, and more.
Through the campaign element of the project, #CleanIndia and #RoadSafety, Shagun and her team were able to implement their solutions at the community level.
They cleaned roads, cleaned walls of different public spaces, and created graffiti depicting advocacy messages on the environment and road safety. The graffiti is easily seen in locations that are accessed by a lot of youth on a daily basis.
“Convincing enough to spread the message, our latest wall painting efforts share the concern of road safety and making it to your loved ones back home safely.”
