ROAD SAFETY PROMOTERS
LED BY FERNANDA REYES RAMÍREZ FROM MEXICO
Youth possess the potential to drive significant change, often setting an inspiring example for both the younger generation and their elders. Empowering them through education and active engagement in public interventions, like the painting of pedestrian crosswalks or tactical urbanism, not only nurtures road awareness but also equips them to recognise critical risk factors during their travels. This can lay the groundwork to formulate a street transformation strategy for their community.
The "Road Safety Promoters" project sought to encourage mobility behaviour change among the youth and upgrade the infrastructure conditions to guarantee safe mobility and improve inhabitants' quality of life through collaborative efforts with municipalities and neighbourhood communities.
Photo from Adrian Galinso Marcos
ABOUT THE PROJECT LEAD
Fernanda was born in Nuevo Leon, Mexico. She is an activist with a degree in Sociology from the University of Monterrey. She works as a program coordinator at Movimiento de Activación Ciudadana, A.C. or MOVAC. In her role, she is responsible for promoting citizen participation in creating safer and more sustainable cities.
She encourages volunteer engagement in enhancing urban infrastructure, such as painting pedestrian crossings or expanding sidewalks through tactical urbanism initiatives.
Additionally, she fosters road safety education to cultivate more conscious citizens who are aware of urban challenges.
Impact snapshots
Empowered young people through road safety workshops and practical advocacy training.
Implemented a tactical urbanism intervention to improve pedestrian safety and promote sustainable mobility in Monterrey.
