ROAD SAFETY PROMOTERS
LED BY FERNANDA REYES RAMÍREZ FROM MEXICO
Youth possess the potential to drive significant change, often setting an inspiring example for both the younger generation and their elders. Empowering them through education and active engagement in public interventions, like the painting of pedestrian crosswalks or tactical urbanism, not only nurtures road awareness but also equips them to recognise critical risk factors during their travels. This can lay the groundwork to formulate a street transformation strategy for their community.
The “Road Safety Promoters” project seeks to encourage mobility behaviour change among the youth and upgrade the infrastructure conditions to guarantee safe mobility and improve inhabitants’ quality of life through collaborative efforts with municipalities and neighbourhood communities.
Photo from Adrian Galinso Marcos
ABOUT THE PROJECT LEAD
Fernanda was born in Nuevo Leon, Mexico. She is a 24-year-old activist with a degree in Sociology from the University of Monterrey. She works as a program coordinator at Movimiento de Activación Ciudadana, A.C. or MOVAC. In her role, she is responsible for promoting citizen participation in creating safer and more sustainable cities.
She encourages volunteer engagement in enhancing urban infrastructure, such as painting pedestrian crossings or expanding sidewalks through tactical urbanism initiatives.
Additionally, she fosters road safety education to cultivate more conscious citizens who are aware of urban challenges.
PROJECT UPDATES
The Local Actions Team worked in collaboration with young people to create 3 tools for data collection: survey, mapping of people on the move and mapping of stationary people. The methodology maintained by Gehl Architects and the redesigns made by the MOVAC team in previous occasions were taught for the construction of tools that respond to the information we want to obtain for the realization of a tactical urbanism intervention.
MOVAC Team Conducts Training Workshops for Youth
As part of the Road Safety Promoters Project, the MOVAC Team conducted a training workshop on active mobility and safe road infrastructure. This was held as part of the State Road Safety Day celebration. The training focused on road infrastructure elements and how they make the cities safer. The main objective of the training workshop was to make participants and other road users recognise the importance of infrastructure elements in day-to-day life, especially for pedestrians and other vulnerable road users.
Also, there was a workshop focused on the creation and implementation of safe habits when travelling with a motorised vehicle, seeing as most people traveled through these types of transport. As a result of the work MOVAC has done under the Road Safety Promoters Project, the team received a commitment from the municipal governments of San Nicolás de los Garza and Monterrey to pass on these road safety and infrastructure lessons to elementary schools in the area.
MOVAC Team performed an intervention of tactical urbanism. As part of the project, the team devised and executed a street intervention, encompassing activities such as cleanups, street paintings, installation of road elements and creation of artistic murals that involve the participation of youth from the community.
This was done in collaboration with the Secretary of Mobility of Monterrey in efforts to improve the road environment of 1 zone ensuring pedestrian enjoyment, safety, and human rights. Over 50 young people volunteered for the activity.
PROJECT GALLERY
