UP TO ZERO
BY Sana’a Khasawneh FROM JORDAN
Up to ZER0 is a campaign that aims to make Jordanian youth more aware about road safety and Vision Zero and encourage them to be more involved in making our roads safer for everyone. The project will target young male drivers because 36% road deaths are among males aged 15-29. The project establishes Jordan's chapter of Vision Zero Youth Council and draws attention to risk factors that threaten the lives of the youth through creative campaigns and visual public installations.
The goal of the project is to contribute to the goal of having less road fatalities among Jordanian youth, through evidence-based awareness actions and meaningful engagement with stakeholders by December 2021.
ABOUT THE PROJECT LEAD
Sana’a is an architect. She recently graduated from USJ with a master's degree in Road Safety Management. She co-founded Road Safety Trio Consultants and is currently collaborating with a local NGO to create the first digital platform for Road Safety for Arabic speaking countries. I believe in evidence based road safety interventions and constantly inspired by the experiences of the leading countries.
PROJECT UPDATES
road safety workshop: a youth manifesto for road safety
Last Saturday, July 3, Local Actions winner Sana’ Khasawneh led and organized the first youth-led road safety workshop in Jordan to create a Youth Manifesto for Road Safety at Irbid National University. The day-long workshop is part of Sana’s Local Actions initiative, Up to Zer0. The workshop focused on connecting the different Sustainable Development Goals (SDGs) with a focus on SDG 3: Health, SDG 10: Reduced Inequalities, SDG 11: Sustainable Cities, and SDG 13: Climate Action.
Road safety mural decorates Shafiq irshaidat university street
Local Actions Winner Sana’a Khasawneh leads the creation of a road safety mural displayed along Shafiq Irshaidat University Street. The murals stress three key road safety issues; the importance of wearing a seatbelt, the dangers of distracted driving, and the consequences of speeding. The creation of the mural was in conjunction with a campaign launched by public security in Irbid themed "معاً نصل آمنين" or “Together Safe Arrival”.
Workshop: Increasing the Use of Safety Belts and Child Restraints
Youth leadership board member and local actions Winner Sana’a Khasawneh joined the United Nations Economic and Social Commission for Western Asia (ESCWA) and the Ministries of Interior and Transport in the Hashemite Kingdom of Jordan in a workshop in a workshop with the theme of “Reducing Road Deaths and Injuries in Jordan through Increasing the Use of Safety Belts and Child Restraints”.
Road safety awareness film released by local actions winner
Local actions winner Sana’a Khasawneh has recently released a road safety awareness video the highlights the road safety issues and challenges young people face in Jordan. The video was released for World Day of Remembrance for Road Traffic Victims to remind youth and other sectors of the devasting effects of road crashes.
Global Film Festival for Road Safety: best film (youth)
Local Actions winner Sana’a Khasawneh recently won Best Road Safety Film for the youth category for her film مسألة ثواني: حملة توعية بالسلامة المرورية or “a matter of seconds” during the Global Road Safety Film Festival organized by the Foundation Laser International (LIFE) in collaboration with United Nations Road Safety Fund (UNRSF) and the UN Economic Commission for Europe (UNECE) from the 21st to the 22nd of February.
PROJECT GALLERY
organization behind the action
مبادرة رادِع or Deterrent on the Road is an initiative that adopts an evidence-based approach to spread road safety awareness on social media. It uses science mixed with human stories to get more Jordanian youth involved in road safety by making road safety information digestible and relatable.
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