UP TO ZERO
BY Sana’a Khasawneh FROM JORDAN
Up to ZER0 was a campaign that aimed to make Jordanian youth more aware of road safety and encourage them to be more involved in making our roads safer for everyone. The project targeted young male drivers, because 36% road deaths are among males aged 18-35. The project drawn attention to risk factors that threaten the lives of the youth through creative campaigns and visual public installations.
ABOUT THE PROJECT LEAD
Sana'a Khasawneh is an architect with a master's degree in road safety management. She has a contagious enthusiasm for walkable cities and youth-driven development. She is driven by her passion to make a good impact in the world. Currently, she is a Senior Advocacy Manager at YOURS.
IMPACT SNAPSHOTS
Engaged 8 young people in producing a road safety awareness film, reaching over 60,000 young people in Jordan and generating 35,000+ views across Instagram, Facebook, and YouTube.
Convened 2 youth engagement workshops with 50+ participants, resulting in Jordan's first Youth Manifesto for Road Safety.
Engaged the Minister of Youth and 6 additional stakeholders from the transport and urban planning sectors to strengthen youth participation in road safety and civic engagement.
organization behind the action
مبادرة رادِع or Deterrent on the Road is an initiative that adopts an evidence-based approach to spread road safety awareness on social media. It uses science mixed with human stories to get more Jordanian youth involved in road safety by making road safety information digestible and relatable.
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